--- title: "Framehouse Brand Kit | Logo, Voice, Colors, Typography" description: "The Framehouse identity. Logo, voice, colors, typography, and downloadable assets. Held with care." lang: en json-ld: | { "@context": "https://schema.org", "@type": "WebSite", "name": "Framehouse", "url": "https://framehouse.design/", "description": "Framehouse is a world-class interior design and DIY planning platform, powered by AI and guided by real design expertise. We help people make confident design decisions, explore beautifully curated ideas, and turn them into clear, achievable plans for their homes.", "publisher": { "@type": "Organization", "name": "Framehouse", "url": "https://framehouse.design/", "logo": { "@type": "ImageObject", "url": "https://framehouse.design/favicon.png" } }, "potentialAction": { "@type": "SearchAction", "target": "https://framehouse.design/?s={search_term_string}", "query-input": "required name=search_term_string" } } --- [ F Framehouse ](/) Products Solutions Resources [Pricing](/pricing)[Sign In](https://app.framehouse.design/signup)[Start Designing Free](https://app.framehouse.design/design) Open menu Brand Kit . Version 1.0 . Issued 2026 ![Framehouse F monogram](/assets/framehouse-logo-mark-B6d-tf3Z.png) # The Framehouse Identity A small set of rules, held with care. Download PDF[Download assets](#assets) Framehouse . framehouse.design 01 Voice and Tone ## How we sound . Our voice is editorial. We treat the home as a serious subject, told with warmth and restraint. ### Confident, not loud We never shout. The work earns the room. ### Editorial, not academic We write like a great magazine. Considered, never stuffy. ### Warm, not cute Hospitality over cleverness. Restraint over winks. ### Specific, not clever A real detail beats a polished line, every time. ### A rule we never break. No em dashes. No en dashes. We use commas, colons, and periods. The pause should feel chosen, not borrowed. 02 Logo Mark ## One letter. Held with intention. ![Framehouse mark on ink](/assets/framehouse-logo-mark-B6d-tf3Z.png) ![Framehouse mark on bone](/assets/framehouse-logo-mark-B6d-tf3Z.png) Clear space Maintain clear space equal to the cap height of the F on every side. Minimum size 24px on screen. 0.4 inches in print. Below that, the serifs collapse. Never Do not stretch, recolor outside the palette, place on busy imagery, or rotate the mark. 03 Wordmark Framehouse Set in Playfair Display, weight 500. Letter spacing 0.04em at display sizes, 0.02em at body. Always one word, capital F. Never Frame House. Never FH. The wordmark may sit alone, or to the right of the mark with one cap height between them. 04 Color ## A palette of five . Primary surface Ink HEX #0A0A0A HSL 0, 0%, 4% RGB 10, 10, 10 Primary type, soft surface Bone HEX #F5F5F0 HSL 60, 17%, 95% RGB 245, 245, 240 Accent, rules, calls to action Brass HEX #C9A86C HSL 37, 47%, 60% RGB 201, 168, 108 Elevated surface Charcoal HEX #1A1A1A HSL 0, 0%, 10% RGB 26, 26, 26 Hairlines, dividers Smoke HEX #2A2A2A HSL 0, 0%, 16% RGB 42, 42, 42 05 Typography Display . Serif Playfair Display Used for headlines, pull quotes, and editorial accents. Italic is reserved for emphasis and never for whole sentences. Aa Weights 400, 500, 600, 700 . Italic 400, 700 Text . Sans Inter Used for body, navigation, captions, and interface. Set with generous leading, 1.6 to 1.7 for body text. Aa Weights 300, 400, 500, 600 Display 72 Planning over guessing. Heading 36 A small set of rules, held with care. Body 16 Framehouse is for people who want their home to feel considered. We help them plan rooms with intention, then bring the plan to life. Eyebrow 10 Chapter Six . Material Honesty 06 Photography ## Rooms that look lived in . ![Natural light only.](/assets/lookbook-parisian-after-jD93IwXq.png) 01 . Natural light only. ![Warmth over saturation.](/assets/lookbook-warm-plaster-after-D5wSpOwm.png) 02 . Warmth over saturation. ![Restraint in styling.](/assets/lookbook-sage-retreat-after-D9BNaZBA.png) 03 . Restraint in styling. ![Architecture as the subject.](/assets/lookbook-japandi-after-aciLJcLP.png) 04 . Architecture as the subject. 07 Naming and Writing ### Framehouse One word, capital F. Never Frame House, never FH. The brand name is always set in regular weight, not bold. ### Aura Quiz Two words, both capitalized. Our primary entry point. Refer to it as the Aura Quiz, not "the quiz". ### Punctuation We do not use em dashes or en dashes anywhere in our copy. We use commas for breath, colons for arrival, and periods for finality. ### Numbers Spell out one through nine in body copy. Use numerals for ten and above, and always for data, prices, and percentages. 08 Downloads ## Take what you need. PNG, 1024px F mark [Download](/brand/framehouse-mark.png) SVG, vector F mark [Download](/brand/framehouse-mark.svg) SVG, vector Wordmark [Download](/brand/framehouse-wordmark.svg) PDF, via print Guidelines Print to PDF Colophon Questions about the kit, or a use we have not covered? [hi@tryframehouse.com](mailto:hi@tryframehouse.com) Framehouse Brand Kit . Version 1.0 . framehouse.design [ F Framehouse ](/) AI-powered interior design that helps you create spaces you'll love. ### Solutions - [AI Interior Design](/ai-interior-design) - [Studio Apartment Design](/studio-apartment-design) - [Apartment Design](/apartment-design) - [Living Room Design](/living-room-design) - [Bedroom Design](/bedroom-design) - [Kitchen Design](/kitchen-design) - [Design Platform](/design-platform) - [Guided Design](/guided-design) - [Layout Planner](/layout-planner) - [Playbook](/plan-renovation) - [For Realtors](/realtors) - [For Designers](/design-professionals) - [For Commercial RE](/commercial-real-estate) ### Compare - [vs Havenly](/vs/havenly) - [vs InteriorAI](/vs/interiorai) - [vs RoomGPT](/vs/roomgpt) - [vs Homestyler](/vs/homestyler) - [vs Canva](/vs/canva) - [vs AI Chatbots](/vs/ai-chatbots) ### Resources - [The Edit](/blog) - [Ideas](/resources) - [How-to Guides](/how-to) - [Living Room Guide](/living-room-guide) - [Studio Apartment Guide](/studio-apartment-guide) - [Small Apartment Guide](/small-apartment-decorating-ideas) - [Research](/research) - [FAQ](/faq) - [Lookbook](/lookbook) - [Pricing](/pricing) ### Company - [About](/about) - [Point of View](/point-of-view) - [Reviews](/testimonials) - [Guild](/guild) - [Affiliate](/affiliate) - [Launch](/launch) - [Contact](/contact) - [Press](/press) - [Support](/support) - [Research](/research) ### Get in Touch - [hi@tryframehouse.com](mailto:hi@tryframehouse.com) - [(401) 261-5459](tel:+14012615459) © 2026 Futura Ventures Global LLC. 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